Super Bowl XLI

The teams are now set. The combatants for Super Bowl XLI have been determined.

Yesterday the Chicago Bears beat the feel good favorite, the New Orleans Saints while the Indianapolis Colts were able to squeak by the New England Patriots.

It got me wondering what the advertisers for the biggest game in sports are thinking. The obviously want to have teams that represent the biggest markets in the country so that the potential audience could be at its greatest.

They would definitely want a team from New York, and if Los Angeles still had a team that would be ideal.

But Chicago is a good third. They are definitely a large enough market that advertisers would want.

But is Indianapolis? I definitely wonder how advertisers feel overall about having the Colts in the big game.