Advertising Space

Is your company looking for an inventive way to advertise? Are they looking for a way to get their logo or other advertising out to the public in an inventive way?

Masterfoods USA, a part of Mars Inc. who makes M&Ms, is hoping that companies will want to advertise themselves by having their logos imprinted onto M&Ms.

How does this benefit Mars Inc.? They are hoping that by doing this they will be able to sell more M&Ms to corporate clients. These companies pay between $22.50 and $30.00 a pound. Mars has said that they believe they could handle a million customers of this type a year. This could potentially generate many millions of dollars to Mars each and every year.

This is also a very inventive way to advertise. Many companies might see this as “different” and a way to get themselves further into the mainstream consumer culture.

I really do think that this is a great idea, and am surprised that something like this hasn’t really been done before. I’m sure it’s only a matter of time until more corporations such as this start renting and selling their products as advertising space.