Product Integration
One of the smartest sitcoms currently on the air is 30 Rock. It is well written, well acted, and is the one sitcom out there that consistently makes me laugh every time I see it. I just hope that more viewers find it and that it can survive the current writer's strike.
30 Rock has over the past season and a half made many jokes about product integration and placement in television programming. They've talked extensively about GE, as it is the parent company of NBC, and in one episode referred many times to Snapple.
But in a recent episode there was a brief exchange between the characters played by Tina Fey and Alec Baldwin about how great a Verizon cell phone is. Then Tina looked straight into the camera and asked for their money. It was hilarious. I thought it was just a gag, but as it turned out Verizon did actually pay for this product mention. Take a look at this brief clip. It's great.
30 Rock has over the past season and a half made many jokes about product integration and placement in television programming. They've talked extensively about GE, as it is the parent company of NBC, and in one episode referred many times to Snapple.
But in a recent episode there was a brief exchange between the characters played by Tina Fey and Alec Baldwin about how great a Verizon cell phone is. Then Tina looked straight into the camera and asked for their money. It was hilarious. I thought it was just a gag, but as it turned out Verizon did actually pay for this product mention. Take a look at this brief clip. It's great.
Labels: 30 Rock, advertising, product integration, product placement
posted by IUAngelini at
9:03 AM
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